Meta Tags and Free Advertising You’re Missing on Your Pages

What are Meta Tags and Why Are They Important for SEO? 🤫

Meta tags are snippets of text that provide search engines with information about a website or page. They are an essential part of SEO as they help search engines understand the content of a webpage and determine how it should be indexed and ranked for search engine users to find you. Here’s an example of where you’ve likely seen these meta tags being used to help you find things like digital marketing

Meta tags are used to create organic outreach opportunities by appearing in search engine results pages (SERPs) as well as SEM campaigns almost providing free advertising billboard space when someone is looking for a product or service online.

When optimizing meta tags, businesses can increase their visibility in SERPs and drive more organic traffic to their website as search engines use this information to categorize your page. For more information about how a search engine categorizes your content, check out our post about how you’re categorized.

How to Use Meta Tags & Search Engine Assets to Improve Your Organic Reach 📈

Meta tags are pieces of HTML code that are included in the header of an HTML webpage as a first line of categorizing and defining a web page. A search engine tends to crawl and index these pieces as the items to show in SERPs. Depending on your website builder, these items might be defined as follows:

There’s a long list of meta tags that help your site, but it’s usually an exercise in finding out how your audience speaks and the language someone looking for your page will use. To see the options available, we can use a real example such as Instagram.

Instagram has only a few meta tags that they use, but a long list of alternative links that they accommodate so that users who share these pages across different devices have a seamless experience in Meta applications such as Whatsapp or Facebook.

Important Meta Tags Necessary for Effective SEO

Given their utility, there are tons of tags for different purposes, but we will highlight here the most important meta tags for most use cases that encompass product or services websites. Here’s a list of the meta tags useful for getting you started:

Although it’s a section of your website that your users can’t see, it’s an important part of your anatomy like your organs and bones that are under flesh but, are necessary to walk or breathe. Take care of your website’s anatomy with meta tags that are important to your audience so that they can find you in common search engines.

If you’re building a web application, reach out to EV Advisory us about what more your meta tags can help you with.